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	<title>Inside HBS &#187; shad</title>
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		<title>The Beer Game</title>
		<link>http://www.insidehbs.com/the-beer-game/</link>
		<comments>http://www.insidehbs.com/the-beer-game/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 19:54:27 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[beer game]]></category>
		<category><![CDATA[shad]]></category>
		<category><![CDATA[simulations]]></category>
		<category><![CDATA[tmi]]></category>
		<category><![CDATA[tom]]></category>

		<guid isPermaLink="false">http://www.insidehbs.com/?p=147</guid>
		<description><![CDATA[Yesterday we did this really cool computer simulation called &#8220;The Beer Game&#8220;.  In it, everyone sits in a classroom together and performs different roles within a supply chain for a beer company: retailor, wholesaler, distributor, and manufacturer.  I aboslutely love &#8230; <a href="http://www.insidehbs.com/the-beer-game/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Yesterday we did this really cool computer simulation called &#8220;<a href="http://en.wikipedia.org/wiki/Beer_Distribution_Game">The Beer Game</a>&#8220;.  In it, everyone sits in a classroom together and performs different roles within a supply chain for a beer company: retailor, wholesaler, distributor, and manufacturer.  I aboslutely love simulations like this.  You get the chance to see &#8212; in real time &#8212; the effects of business decisions.  I didn&#8217;t realize this was such a popular simulation, but from the Wikipedia article (linked above), it looks like it&#8217;s used throughout business schools and corporate training.</p>
<p>HBS is in a great position to collect large amounts of data every time we run an in-class simulation.  Like the Shad Project, 900 datapoints collected across the sections offers room for great analysis (and pretty charts).  I&#8217;d love to post some of the outcomes of this simulation here, but I&#8217;m not sure if it would compromise future instances of the game.  Needless to say, the supply chain I was on performed in a &#8220;textbook&#8221; abysmal fashion.</p>
<p>HBS has a capstone course called &#8220;The Manager as Integrator&#8221; (TMI).  It&#8217;s a business-level simulation where you compete against other teams and (hopefully) incorporate principles from all the first year courses.  I&#8217;m really looking forward to it&#8230; games are amazing ways of communicating &#8220;sticky&#8221; concepts.</p>
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